JustFab Announces Appointment of
Kimora Lee Simmons as President and Creative Director

Kimora Lee Simmons Brings Her Expertise to Online Fashion Destination JustFab

Los Angeles CA, September 27th, 2011 – JustFabulous is proud to announce Kimora Lee Simmons as President and Creative Director of the women's online styling service and lifestyle fashion brand. JustFabulous, which launched in March 2010, has quickly become one of the hottest lifestyle shopping destinations for trendy and stylish denim, shoes, handbags, and other accessories. With the appointment of Kimora Lee Simmons, the brand has positioned themselves at the fashion forefront. Kimora views her new position as the perfect opportunity to share her knowledge and personal style with consumers while changing the way women shop.

"I see the future of women's fashion in JustFabulous and welcome the opportunity to play an integral role in taking the company to a higher level, both on the creative and business side," says Kimora Lee Simmons, President and Creative Director, JustFabulous. "JustFabulous is truly a cutting edge lifestyle brand and I'm looking forward to embarking on this new chapter in my career; lending my years of experience and eye for style in a meaningful way that will translate to the everyday woman who is looking for a personalized shopping experience"

"Kimora's experience in building and scaling a fashion brand will be invaluable to JustFabulous as we continue to grow," says Don Ressler, co-CEO of JustFabulous. "Her passion for glamorous, yet attainable fashion and deep connection with her fan base makes her perfectly suited for this new role."

"I plan to make JustFabulous the online shopping and styling destination for every woman looking to find her own Fabulosity," says Kimora Lee Simmons.

Combining the enjoyment of shopping with friends and the sophistication of a celebrity stylist, JustFabulous has established itself as the source for women looking for a more customized shopping experience online. With the appointment of Kimora, JustFabulous is tapped to become even more Fabulous.

About JustFabulous JustFabulous (www.JustFab.com) is an online fashion styling service and lifestyle fashion brand that offers members a fun and engaging personalized shopping experience. Members of the fashion subscription service are given the celebrity treatment every month as they receive a customized selection of shoes and handbags, handpicked by stylists, along with the JustFabulous basics of denim and other fashion essentials. Members have exclusive access to fashion tips and content, clickable style boards to shop complete outfits and the team of JustFabulous fashion consultants. JustFabulous offers high-fashion looks at affordable prices. JustFabulous products are $39.95 and shipping is always free.

DermStore.com's First Flagship Store

HERMOSA BEACH, CA (March 19, 2012) – DermStore is thrilled to announce the opening of its first ever flagship store on March 19, 2012. In addition to carrying the best of beauty brands, the DermStore flagship store is a sanctuary for west coast beauty lovers. Located steps away from the Hermosa Pier in Hermosa Beach, CA, the store is more than an average beauty supply store- it boasts an expansive retail selection of quality products synonymous with DermStore.com, a luxurious hair salon and a spa featuring treatments from brands such as Decleor, Eminence, Phytomer, YonKa, Dermalogica, Guinot and Thibiant.

DermStore launched in 1999 with the vision of fulfilling the unmet need for a reputable dermatologist-backed online store, carrying only the finest cosmetic dermatology products. Since that time, it has evolved into the premier online destination for beauty and skin care products, and it continues to surpass the expectations of even the most demanding customers. The rapid expansion and evolution of the e-commerce site naturally led to the development of the first flagship location.

"I'm thrilled about the opening of the new DermStore retail store in LA" said Dan Obegi, DermStore CEO. "It gives us another opportunity to serve our clientele and gives us a space where we can meet our customers face to face every day. We'll use the DermStore retail store to test products before they hit the market, as a location for our photo and video shoots, and as another avenue for our customers to get the best products and the best service."

DermStore is not merely a distributor of high-end skin care and cosmetic products, but a safe haven for traditional retail beauty brands. DermStore only sells products purchased directly from the manufacturers and sells according to the brand's requirements so brands can sell—and consumers can purchase—with confidence.

With more than 620 brands and over 23,000 products, DermStore has quickly become the leader in luxury skin care, beauty, and cosmetics online. Some of its most popular lines include Dermalogica, SkinMedica, SkinCeuticals, Obagi, jane iredale, Sonya Dakar, Philosophy, Glytone and Essie – however, the list expands as new luxury brands are added monthly.

DermStore is committed to maintaining the integrity of the store and of the brands they carry. DermStore takes pride in partnering with brands to ensure the most satisfactory and rewarding experience for the customer. To meet each customer's individual needs, DermStore offers access to skin consultants, video demonstrations and both customer and dermatologist reviews. What's more, DermStore offers many great perks not found anywhere else, such as free shipping on all orders all the time, easy returns and award-winning customer service.

The DermStore flagship store is located at 1316 Hermosa Beach Ave, Hermosa Beach, CA 90254 and is open seven days a week, 10am-8pm.

For media inquiries, please contact Amy Bailey, abailey@dermstore.com.