Founded in January 2006, Intelligent Beauty has rapidly expanded to become the industry leader in innovative brand building across multiple channels of distribution. Driven by exceptional ideas, technology and marketing expertise, IB has pioneered a new way to build brands.
From the beginning, co-founders Adam Goldenberg and Don Ressler set out to take an innovative approach to creating and operating businesses relevant to today's marketplace, leveraging innovative business practices and marketing methodologies.
Fulfilling the categories of health, beauty and fashion, IB has built three major businesses which have successfully become category leaders in their own right: DERMSTORE®, JustFab™ and SENSA®, respectively. The three businesses combined generate more than $450 million in sales revenue annually.