The beauty industry is rapidly changing and evolving. Consumers are better educated and more concerned about the products they use. As the line between science and beauty continues to fade, consumers insist upon the “latest and greatest” products that provide exceptional performance. Immediate awareness of breaking advances in ingredient technologies means companies must be able to get products to market fast — before their competitors — to take advantage of shifting demand.

The way we market beauty products is evolving just as quickly. New digital channels of distribution are becoming the primary drivers of growth in the marketplace. The Internet has opened up new ways of intelligently interacting with consumers on a one-to-one basis that creates stronger ties between brands and customers. With competition sharper than ever, marketing decisions must now be supported by advanced technology and analytics.

Intelligent Beauty was created to take advantage of these changes. IB Inc. is the first beauty brand incubator with a full in-house interactive advertising agency, bringing together comprehensive knowledge of both branding and Internet advertising. 

IB Incubator is a complete, start-to-finish solution for bringing brands to life.

IB Interactive provides customer-acquisition strategies, media purchasing, Web-optimization technologies and robust relationship management.

These two sides of our business work synergistically to power the growth of new and middle-stage prestige beauty brands.

With an in-house product development staff and fully functional lab, we are able to bring products and brands to market quickly to take advantage of shifting trends and new market opportunities. Our advanced eCommerce technology enables us to track and analyze marketing and make split-second adjustments to optimize results. And we are using the Internet in new and inventive ways to build stronger relationships with our customers and foster enduring, invaluable loyalty. All of these efforts are tailored to support traditional retail and advertising. 

The result is brands that are able to stay one step ahead of an ever-evolving industry and are uniquely positioned for both rapid and long-term, sustainable growth.